Business Unit Lead - Snacking (gn) - More Nutrition

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The Business Unit Lead - Snacking (gn) - More Nutrition role involves shaping the Snacking strategy for More Nutrition, a leading brand in functional nutrition. The company is one of the fastest-growing FMCG brands in Germany, focusing on sports nutrition, supplements, and healthy foods. The role is based in Germany and is a full-time position with a 40-hour workweek. The main day-to-day responsibilities include developing the Snacking category strategy to reach a €500m business by 2028 across various channels. This involves managing the existing portfolio, innovation pipeline, and defining strategies for new categories. The role also includes creating go-to-market strategies, collaborating with cross-functional teams, staying updated on market trends, and driving product launch excellence. Additionally, the role oversees product-related budgets, develops pricing and forecasting models, and analyzes performance metrics. To qualify for this role, candidates must have a degree in Marketing, Business Administration, or a related field; a Master's degree is preferred. Six or more years of experience in product marketing management within the FMCG industry is required, along with experience working on a Snacking brand. The role demands the ability to thrive in a fast-paced, agile environment and a track record of successfully managing products across their full lifecycle. Proficiency in portfolio strategy, consumer segmentation, and product positioning techniques is essential. Strong analytical skills, data-driven decision-making, and effective communication are also crucial. Nice-to-have skills include the ability to plan and execute impactful go-to-market and activation strategies, including pricing and distribution. The role offers flexible working hours, remote work options, and a strong sense of team spirit. The company provides ongoing opportunities for professional growth and an exciting work environment that blends lifestyle and career. The location offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. What the role asks for: - A degree in Marketing, Business Administration, or a related field - Six or more years of experience in product marketing management within the FMCG industry - Experience working on a Snacking brand - A Master's degree is an advantage - Ability to thrive in a fast-paced, agile environment - Track record of successfully managing products across their full lifecycle - Proficiency in portfolio strategy, consumer segmentation, and product positioning techniques - Strong analytical skills, data-driven decision-making, and effective communication