CRM Specialist

Kurz zusammengefasst

Air Apps is a family‑founded tech company that builds an AI‑powered Personal Entrepreneurial Resource Planner. With headquarters in Lisbon and a second office in San Francisco, the firm has delivered more than 100 million downloads since its 2018 launch and remains self‑funded. The company is looking for a CRM Specialist to join its Lisbon office and work on‑site, collaborating closely with marketing, sales and product teams to improve how customers are engaged and retained. In this role you will design, launch and refine email marketing campaigns, drip sequences and lead‑nurturing programs. Daily tasks include building and maintaining CRM workflows, segmenting audiences, creating automation triggers, and monitoring key performance indicators such as open rates, click‑through and conversion metrics. You will also be responsible for optimizing email templates, conducting A/B tests on subject lines, ensuring deliverability, and keeping customer segmentation strategies up to date. Compliance with GDPR, CCPA and other email regulations is required, as is staying current on CRM trends and personalization best practices. The position demands at least three years of hands‑on experience in CRM management, email marketing or marketing automation. Candidates must have worked directly with platforms such as HubSpot, Marketo, Salesforce or Klaviyo, and possess a solid grasp of email best practices, segmentation, automation workflows, A/B testing, personalization and dynamic content. An analytical mindset is essential, with experience using Google Analytics, CRM dashboards and reporting tools to drive data‑informed decisions. Attention to detail, the ability to improve deliverability, and experience in fast‑paced, data‑driven marketing environments are also required. Familiarity with HTML/CSS for email formatting is mentioned as a plus. Additional advantages include knowledge of lead scoring, drip campaigns and customer journey mapping. The role is fully onsite in Lisbon, with relocation support available. Air Apps offers a range of benefits such as Apple hardware, an annual bonus, comprehensive health and life insurance, a transportation budget, meal allowances, childcare support, a pension fund, an Urban Sports Club membership and free meals at the hub. The company emphasizes diversity, inclusion and a transparent hiring process that excludes any AI‑generated application material. What the role asks for: - 3+ years CRM or email marketing experience - Hands‑on with HubSpot, Marketo, Salesforce or Klaviyo - Strong knowledge of email best practices and automation - Experience with A/B testing and personalization - Ability to analyze metrics using Google Analytics or CRM dashboards - Detail‑oriented with deliverability optimization skills - Familiarity with HTML/CSS for email formatting (nice‑to‑have) - Experience in fast‑paced, data‑driven marketing environments (nice‑to‑have)