GTM Engineer, marketing (f/m/d)

Kurz zusammengefasst

Apaleo is an API‑first property‑management platform that aims to transform the hospitality sector by giving accommodation providers a flexible technology stack for unique guest and staff experiences. The company is expanding its marketing go‑to‑market (GTM) function in Munich, Germany, and is looking for a GTM Engineer, Marketing (f/m/d) to help build the "agentic layer" that automates repeatable tasks for channel owners and drives measurable commercial impact. In this role you will work closely with channel owners to design and implement agentic workflows that remove manual effort and enable self‑service operation. You will develop the campaign‑intelligence framework, defining the signals that predict demand, mapping content to pipeline stages, and creating real‑time performance tracking mechanisms. A key part of the job is to automate data collection, structuring and summarisation across platforms so that insights are readily actionable, and to move campaign analysis from experimental to production‑grade, with pipeline contribution as the headline metric. You will also be responsible for strengthening the underlying data foundation. This involves auditing existing marketing data sources such as HubSpot, Google Analytics and LinkedIn, mapping their flows, and designing clean, structured connections that provide reliable inputs for agents and workflows. By consolidating these sources into a coherent commercial data layer, you will enable end‑to‑end measurement of demand and pipeline impact. The ideal candidate has hands‑on experience building AI‑native marketing or GTM systems in a B2B context and always ties technical and campaign decisions to commercial outcomes. You think in systems, mapping workflows before building them, and you understand how HubSpot, Google Analytics and similar platforms exchange data, allowing you to design scalable end‑to‑end flows. Comfort with APIs, reading documentation, making calls and handling data structures without direct engineering support, is essential. You thrive in ambiguous, fast‑moving environments, proactively spotting gaps and proposing ideas that move the needle. A genuine curiosity about hospitality and fluent English communication are required, while German or French language skills are a strong plus. Apaleo offers flexible and remote‑work options, a fully covered Germany public‑transport ticket, 30 days of paid vacation, and access to a wide range of gyms through an EGYM Wellpass membership. The company promotes a collaborative culture with regular team events, and it is committed to diversity, inclusion and equal opportunity. What the role asks for: - Hands‑on experience building AI‑native marketing/GTM systems in B2B - Ability to tie technical and campaign decisions to commercial impact - Systems‑thinking mindset for workflow design - Knowledge of HubSpot, Google Analytics and similar platforms - Proficiency with APIs and endpoint integration - Thrive in ambiguous, fast‑moving environments - Curious about hospitality and its customers - Fluent English communication - German or French proficiency (nice‑to‑have)