Creativ Strategist / Copywriter (m/w/d)

Kurz zusammengefasst

Edubini GmbH is seeking a Creative Strategist / Copywriter to craft concept‑driven content for its digital learning platforms. The role turns strategic briefs into engaging copy for websites, newsletters, social media and e‑learning modules, while working closely with designers, product managers and data analysts to refine messaging through A/B testing and performance data. Day‑to‑day tasks include producing clear, audience‑focused text, applying SEO and UX writing principles, and using analytics tools such as Google Analytics and Hotjar to measure impact. The position is fully remote, allowing collaboration across a cross‑functional team and contributing to the voice of a fast‑growing edtech company that reaches thousands of learners. Candidates must have at least three years of professional copywriting or content‑strategy experience, a strong portfolio that showcases storytelling for B2B and education‑technology audiences, fluency in German and English, and solid knowledge of SEO, UX writing and analytics tools. A proactive, data‑informed mindset and excellent communication skills are also required. What the role asks for: - Minimum 3 years copywriting or content‑strategy experience - Strong portfolio with B2B and edtech storytelling - Fluency in German (native) and English (professional) - Solid knowledge of SEO best practices - Proficiency in UX writing techniques - Experience with Google Analytics - Experience with Hotjar - Proactive, data‑informed mindset (nice‑to‑have)