Marketing Data Analyst (18-month contract)

Kurz zusammengefasst

The role of Marketing Data Analyst at Wooga is a mid-level position focused on analyzing large-scale data to drive marketing performance and business growth. Wooga, founded in 2009, is a leading game studio specializing in Hidden Object Games, part of Playtika. The company is known for its international team, consisting of over 50 different nations, and its commitment to providing joy to millions of players worldwide through games like June's Journey. The main day-to-day responsibilities include designing, building, and maintaining automated, interactive dashboards in Tableau to provide the marketing team with up-to-date performance metrics. The role involves diving deep into marketing data to identify key insights that inform user acquisition strategies and business growth. Additionally, the analyst will help define measurement and monitoring methods for marketing channels, creatives, budget allocation, and overall campaign performance. They will also develop analysis strategies for complex campaigns and A/B tests, and provide data-driven recommendations to optimize campaigns across various channels. Collaboration with Data Engineering on data gathering and integrating third-party data providers is also a key part of the role. Clear communication of actionable results and data-driven findings across the organization is essential. To qualify for this role, candidates must have recent experience in a data analyst position, preferably in digital advertising, performance marketing, or the app industry. Experience with app Attribution Services such as AppsFlyer or Kochava is required. Proficiency in SQL within an enterprise data environment and a good understanding of commonly applied statistical techniques are also necessary. Strong experience using Tableau (or similar tools) to build interactive dashboards and visualizations is a must. Additionally, candidates should have a deep understanding of the digital advertising market, including user acquisition patterns and mobile app growth. Basic programming skills are appreciated but not required. Nice-to-have skills include literacy on Agentic Workflows and other productivity and modern self-service data innovations. The role is based in Berlin, offering a hybrid work model with in-person collaboration twice a week and the option to work from home or another location for the remaining days. The company provides a generous relocation package, home search support, and various benefits such as an education budget, extra days off for self-development, and a Purpose Day to donate time to a worthy cause. Wooga also offers German language classes for employees and their significant others. What the role asks for: - Recent experience in a data analyst role, preferably in digital advertising, performance marketing, or the app industry. - Experience with app Attribution Services (e.g., AppsFlyer or Kochava). - Proficiency in SQL within an enterprise data environment. - Strong experience using Tableau (or similar) to build interactive dashboards and visualizations. - Deep understanding of the digital advertising market, including user acquisition patterns and mobile app growth. - Nice-to-have: Literacy on Agentic Workflows, and other productivity and modern self-service data innovations.