Brand Media Manager (f/m/d)

Kurz zusammengefasst

ZEAL Network SE is an international group that builds digital lottery platforms and dream‑driven experiences. In Germany it operates the leading online lottery services LOTTO24 and Tipp24 and partners with Spain's ONCE, while also investing in new e‑commerce concepts through ventures such as Freiheit+ and ZEAL Ventures. The company is looking for a Brand Media Manager to lead the strategic planning and day‑to‑day execution of brand media campaigns for its portfolio, using channels like TV, Connected TV (CTV) and YouTube to boost awareness and support growth. The role will design, launch and optimise integrated media campaigns, with a particular focus on digital brand media such as CTV, OLV and YouTube. You will continuously analyse performance metrics, produce reports and adjust tactics to meet KPIs. Managing relationships with media agencies, sales houses and other partners is essential to secure efficient media buying. The manager will also scout new channels, conduct market and competitor research, and work closely with creative, product, data‑analytics and other business teams to ensure the media strategy aligns with the full customer journey. Budget oversight and cost‑effective allocation are also part of the remit. Candidates must bring 4–5 years of relevant experience in brand media management, preferably with hands‑on operational responsibility for CTV and YouTube. Proven ability to steer campaigns in Google Ads Manager and on demand‑side platforms such as Trade Desk and Amazon Ads Agent is required. A solid grasp of the German media landscape, especially traditional media trends, and strong analytical skills for performance evaluation are mandatory. Excellent communication and negotiation abilities in both German and English are also essential. The description highlights a team‑oriented mindset and the capacity to juggle multiple projects in a fast‑moving environment. Additional assets include familiarity with media markets in other European countries, experience in offline media buying, and a background that spans both corporate and start‑up settings. Prior work in a media agency and an understanding of how ATL and BTL channels complement each other are considered nice‑to‑haves. ZEAL offers a modern, flexible culture with hybrid work, unlimited vacation plus a 30‑day allowance, a €1,500 annual development budget, mobility and bike‑leasing benefits, a pension scheme, subsidised gym membership, and regular company events. What the role asks for: - 4–5 years brand media management experience - Operational steering in Google Ads Manager - Experience with Trade Desk DSP - Experience with Amazon Ads Agent DSP - Strong understanding of German media landscape - Excellent German communication skills - Excellent English communication skills - Strong analytical skills for campaign evaluation - Team‑oriented mindset handling multiple projects - Nice‑to‑have: experience in other European media markets - Nice‑to‑have: offline media buying experience - Nice‑to‑have: corporate and start‑up background - Nice‑to‑have: media agency background - Nice‑to‑have: knowledge of ATL + BTL synergies