Product Marketing Manager (w/m/d)

Kurz zusammengefasst

The Product Marketing Manager (w/m/d) at aleno Deutschland GmbH will lead the full launch cycle for the company's SaaS‑based real‑estate platform, turning market insight into positioning, messaging, sales enablement and go‑to‑market campaigns while working closely with product, sales and design teams. Day‑to‑day you will craft value propositions, conduct market research and competitive analysis, and run digital demand‑generation programmes using tools such as HubSpot, Marketo and Google Analytics. You will also support product strategy for the German market and help the fast‑growing tech‑driven business scale its digital real‑estate solutions. The position offers a unique chance to shape a rapidly expanding company at the forefront of digital transformation in real estate, influencing product direction and market impact across Germany. What the role asks for: - 3‑5 years B2B product marketing experience in PropTech or SaaS - Fluency in English - Fluency in German - Strong analytical skills - Proven track record creating value propositions - Hands‑on market research expertise - Competitive analysis experience - Experience with HubSpot, Marketo, Google Analytics