Online Marketing Manager

Kurz zusammengefasst

The Online Marketing Manager role at gurado GmbH involves planning, executing and fine‑tuning multi‑channel campaigns, including SEO, SEA, social, email and affiliate, to drive lead generation for the fintech's B2B SaaS offering. Day‑to‑day duties include monitoring performance metrics, analysing data with Google Analytics and Tag Manager, adjusting targeting and creative assets, and collaborating with product and sales teams to align digital growth tactics with market expansion goals. Candidates must bring at least three years of hands‑on digital marketing experience, strong analytical abilities, and proven ROI improvements through data‑driven optimisation. Fluency in written and spoken English and German is essential, as are solid project‑management skills and familiarity with B2B SaaS environments. What the role asks for: - Minimum 3 years digital marketing experience - Proficiency in Google Analytics - Proficiency in Google Tag Manager - Experience with major ad platforms - Excellent written English - Excellent spoken English - Fluency in German - Project‑management capability (nice‑to‑have)