(Senior) Performance Marketing Manager (Lead Gen Fokus)

Kurz zusammengefasst

Entity X GmbH is seeking a Senior Performance Marketing Manager with a lead‑generation focus to drive its B2B SaaS growth. The role will own the full acquisition funnel, planning, launching and refining paid campaigns on Google, Meta, LinkedIn and programmatic platforms, while constantly testing creatives and audience segments to meet monthly qualified‑lead goals. You will work hand‑in‑hand with sales, product and analytics to set KPIs, build attribution models and turn data insights into budget shifts and scaling plans. The position demands at least five years of hands‑on performance‑marketing experience in a B2B SaaS or tech environment, deep knowledge of campaign management and conversion‑rate optimisation, and advanced use of Google Ads, Meta Business Suite, GA4 and BI tools such as Tableau or Looker. Fluency in English and German, a data‑driven mindset and proven ability to lead cross‑functional projects are required. The role is based in Berlin's tech hub, within a lean, high‑impact startup team using a modern martech stack. What the role asks for: - Minimum 5 years performance‑marketing experience in B2B SaaS/tech - Proven campaign management and conversion‑rate optimisation skills - Advanced proficiency with Google Ads - Advanced proficiency with Meta Business Suite - Advanced proficiency with Google Analytics 4 - Experience with BI tools (Tableau or Looker) - Strong communication in English - Strong communication in German (nice‑to‑have)