DACH Brand Manager (m/f/d)

Kurz zusammengefasst

Haleon, a global consumer health company, is looking for a DACH Brand Manager to drive the performance of its well‑known brands such as Sensodyne®, Panadol®, Advil® and others across Germany, Austria and Switzerland. The role sits within Haleon's purpose‑driven, performance‑focused culture and is tasked with turning brand strategies into tangible results through coordinated local execution and cross‑functional teamwork. On a daily basis the manager will implement local brand plans, oversee brand administration and budget tracking, and work with agencies to deliver digital commerce and media initiatives. Responsibilities include localising global toolkits, ensuring brand assets are consistently applied across consumer and customer touchpoints, and monitoring performance data to inform continuous improvement. The role also requires close collaboration with Sales, Shopper Customer Marketing, Finance, Expert teams and external partners, as well as planning and executing digital campaigns, managing website, social and e‑commerce content, and tracking related KPIs. The position requires a bachelor's degree in Marketing, Business, Brand Management or a related discipline, together with relevant experience in marketing, brand or trade marketing roles. Candidates must possess strong analytical abilities, proven stakeholder management skills, and excellent communication and project‑management capabilities. Fluency in both German and English is essential, and experience in digital marketing, particularly campaign execution and performance analysis, is also required. A digital‑native mindset and confidence using digital tools and social platforms are expected. Preferred attributes include a passion for brand building, a proactive and detail‑oriented approach, high learning agility, and the ability to thrive in a fast‑paced, matrixed environment. Experience working in cross‑functional teams, strong organisational skills to drive projects from concept to evaluation, and a willingness to take ownership are highlighted as advantageous. What the role asks for: - Bachelor's degree in Marketing, Business or Brand Management - Relevant experience in Marketing, Brand Management or Trade Marketing - Fluency in German (professional level) - Fluency in English (professional level) - Strong analytical skills for insight‑driven actions - Proven stakeholder and agency management experience - Experience in digital campaign execution and performance analysis - Nice‑to‑have: Passion for brand building and consumer experience - Nice‑to‑have: Proactive, detail‑oriented mindset with ownership - Nice‑to‑have: Experience in cross‑functional, matrix organisations