Business Unit Lead - Hydration (gn) - More Nutrition

Kurz zusammengefasst

The role of Business Unit Lead - Hydration (gn) at More Nutrition involves overseeing the category strategy for hydration products. The company, part of The Quality Group (TQG), specializes in sports nutrition, supplements, and healthy foods, with a focus on providing high-quality products to support an active lifestyle. TQG is known for its brands ESN and More Nutrition, which cater to different segments of the sports nutrition market. The main day-to-day responsibilities include managing the existing portfolio and innovation pipeline for hydration products, with a focus on the Ready-to-Drink segment and food retail. This involves developing go-to-market strategies, marketing campaigns, and coordinating with cross-functional teams to launch new products. The role also requires monitoring market trends, consumer insights, and competitive developments to identify growth opportunities. Additionally, the lead is responsible for product-related budgets, pricing models, and performance metrics to support strategic decisions. To qualify for this role, candidates must have a degree in Marketing, Business Administration, or a related field, with a Master's degree being a plus. A minimum of six years of experience in product marketing management within the FMCG industry is required, along with specific experience working for a hydration or beverage brand. Proven skills in portfolio strategy, consumer segmentation, and product positioning are essential. The role also requires strong analytical skills, the ability to work with data, and confidence in market research and financial analysis. Nice-to-have skills include the ability to communicate clearly and present ideas persuasively, as well as the ability to work effectively with different teams and levels of hierarchy. The role is based remotely with monthly on-site days at the office in Germany, offering a flexible work environment. The company values a diverse and inclusive culture, providing opportunities for professional growth and a strong sense of team spirit. What the role asks for: - A degree in Marketing, Business Administration, or a related field. - Six years of experience in product marketing management in the FMCG industry. - Experience working for a hydration or beverage brand. - A proven track record of managing products across the full lifecycle. - Skills in portfolio strategy, consumer segmentation, and product positioning. - Ability to plan and implement go-to-market and activation strategies. - Analytical thinking and confidence in market research and financial analysis. - Nice-to-have: Clear communication and persuasive presentation skills.