Performance Marketing Working Student (m/f/d)

Kurz zusammengefasst

Yepoda Clean K‑Beauty Innovation is a fast‑growing Berlin start‑up that imports vegan, cruelty‑free Korean skincare to Europe, the UK and the US. Founded in 2020, the company now sells through Sephora and more than 1,200 retail locations, and operates as a certified B Corp™ with a team of over 120 people worldwide. The role is a Performance Marketing Working Student who will join the paid‑media team and gain hands‑on experience running campaigns on platforms such as Google, Meta, TikTok and YouTube. On a daily basis the student will help set up, monitor and optimise paid campaigns across the listed channels. They will assist with KPI analysis, prepare regular performance reports and support budget adjustments to maximise results. In collaboration with the Graphic Design team they will test ad creatives, formats and messaging, tracking which variations deliver the best performance. The position also calls for contributing fresh ideas and concepts, new ad angles or social‑media trends, to improve overall campaign effectiveness. The ideal candidate is currently enrolled in a Bachelor's or Master's programme in Marketing, Media Management, Business, Economics or a related discipline. They must demonstrate a strong interest in performance or online marketing, backed by coursework, prior internships, working‑student roles or personal projects. Analytical ability, meticulous attention to detail and the capacity to turn data into actionable insights are essential. Clear, structured communication, a proactive attitude and high initiative are required, as is a genuine passion for beauty topics and awareness of current social‑media trends on Instagram, TikTok and YouTube. Proficiency with Excel or Google Sheets is expected; any prior exposure to Google Ads, Meta Ads Manager or TikTok Ads Manager is considered a plus, with training provided. Working at Yepoda offers a dynamic start‑up environment, immediate responsibility and clear pathways for professional growth as the company expands. The office is located in Berlin's Prenzlauer Berg district, is dog‑friendly and provides free drinks, snacks and a hybrid‑working model. The team values diversity, operates with flat hierarchies and trusts employees by default. Additional perks include employee discounts on Yepoda products, a monthly benefits budget via the Probonio app, and the chance to work alongside an international, dedicated group of colleagues. What the role asks for: - Currently enrolled in a Bachelor's or Master's program in Marketing or related field - Strong interest in performance or online marketing - Proven analytical skills and attention to detail - Clear, structured communication and high initiative - Passion for beauty topics and social‑media trends - Proficiency with Excel or Google Sheets - Experience with Google Ads, Meta Ads Manager, or TikTok Ads Manager (nice‑to‑have)