Global Head of Product Marketing PLG (Marketing Team)

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Semrush, a leading brand‑visibility platform that combines SEO authority with AI‑driven insights, is looking for a Global Head of Product Marketing PLG. The role sits within the Marketing team and reports on the growth of the self‑serve customer base, directly influencing net‑new and expansion ARR for a product used by more than 28 million marketers worldwide. The day‑to‑day work involves shaping positioning, packaging, launch, activation and retention strategies for the self‑serve segment. You will craft persona‑ and job‑to‑be‑done‑focused messaging, lead segment analysis and value research, run a repeatable tier‑1 launch framework, and partner with Product, Marketing, Sales and Customer Success to align on onboarding narratives and churn insights. A standing research cadence will feed market and customer input into roadmap planning, while you will also set and track lifecycle KPIs alongside Data Science, Finance and Analytics teams. To succeed, candidates need at least eight years of product‑marketing experience, including three years leading product‑marketing manager teams in a PLG or hybrid PLG/sales‑assist SaaS environment. A proven track record of defining positioning, pricing and packaging, as well as fluency in funnel and lifecycle metrics, experimentation and KPI development, is essential. You must have demonstrated influence over product‑roadmap decisions through customer insight, experience managing distributed teams, strong executive‑level communication skills, and a hands‑on approach to AI tools in your workflow. Preferred attributes include a deep curiosity about how AI search is reshaping marketing and the ability to build AI‑assisted, collaborative best‑practice workflows for a globally dispersed team. The role is based at Semrush's headquarters in Boston, MA, but the team operates across North America, Europe and Asia, offering a diverse, inclusive environment recognized by multiple workplace awards. Perks feature unlimited PTO, a hobby‑team‑building budget, employee support programs and extensive DEI initiatives. What the role asks for: - 8+ years product marketing experience - 3+ years leading PMM teams in PLG or hybrid SaaS - Proven record of positioning, pricing and packaging work - Fluency in funnel and lifecycle metrics and experimentation - Experience building KPIs with Data Science, Finance and Analytics - Demonstrated influence on product roadmap through customer insight - Experience leading distributed teams - Strong executive communication skills - Hands‑on with AI in personal workflow (nice‑to‑have)