Freelance Senior Social Media Strategist (m/w/d)

Kurz zusammengefasst

Brand Upgrade GmbH is seeking a Freelance Senior Social Media Strategist to shape the digital voice of its clients. The agency works from a hybrid office in Hamburg, blending freelance flexibility with team collaboration. The strategist will design data‑driven content calendars, run cross‑channel campaigns on LinkedIn, Instagram, TikTok and new platforms, and fine‑tune results using real‑time analytics and A/B testing. Daily work involves close cooperation with creative, performance‑marketing and client‑service colleagues to turn brand goals into compelling storytelling while keeping audience growth and brand consistency in focus. The role demands at least five years of hands‑on B2B/B2C social media strategy, proven paid‑social expertise, and proficiency with advanced analytics tools such as Sprinklr, Meta Business Suite and Google Data Studio. Fluency in German and English and strong project‑management abilities are also required. What the role asks for: - Minimum 5 years social media strategy experience - B2B and B2C campaign expertise - Paid social advertising proficiency - Advanced analytics tools (Sprinklr, Meta Business Suite, Google Data Studio) - Fluent German language - Fluent English language - Strong project‑management skills