Product Marketing Manager

Kurz zusammengefasst

The Product Marketing Manager at rhe in Holzwickede will oversee the complete launch process for their industrial software solutions. This involves coordinating market research, positioning strategies, go-to-market plans, and creating sales enablement materials. The role requires close collaboration with product development, sales, and customer success teams to transform technical features into compelling value propositions and drive adoption across the DACH region. The main responsibilities include creating launch campaigns, conducting competitive analyses, and ensuring effective cross-functional communication. The ideal candidate will have at least four years of B2B product marketing experience, specifically in the manufacturing or automation sector. Strong analytical skills and fluency in both German and English are essential. The role is based in a collaborative, innovation-driven environment, offering the opportunity to shape market perception and influence product strategy from the start. What the role asks for: - 4+ years of B2B product marketing experience in the manufacturing or automation sector - Strong analytical skills - Fluency in German and English - Proven expertise in creating launch campaigns - Proven expertise in competitive analyses - Proven expertise in cross-functional communication