EMEA Public Relations Strategist (12-Month Contract)

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Riot Games Berlin is seeking an EMEA Public Relations Strategist for a 12-month contract. The company is known for its popular games and esports events. The role involves developing and executing PR campaigns to promote game launches, esports events, and community initiatives across the EMEA region. This includes daily media outreach, briefing senior leadership, and monitoring coverage metrics. The strategist will work closely with product, marketing, and legal teams to create compelling narratives, secure media placements, and manage crisis situations. The main responsibilities include crafting narratives, securing media placements, and responding to crises. The ideal candidate will have a strong background in PR, with at least 5 years of experience in the gaming or entertainment industry. Fluency in English and at least one additional EMEA language is required, along with strong analytical skills to interpret data. Excellent storytelling, relationship-building, and project management abilities are essential. A deep passion for gaming culture and esports is also crucial. The role is based in a vibrant, creative hub and offers the opportunity to shape Riot's brand narrative during a pivotal growth stage. The team is globally recognized, providing a dynamic and collaborative environment. What the role asks for: - 5+ years of agency or in-house PR experience within gaming or entertainment - Proven track record of securing coverage in top-tier European outlets - Fluency in English and at least one additional EMEA language - Strong analytical skills to translate data into actionable insights - Excellent storytelling, relationship-building, and project-management abilities - Deep passion for gaming culture and esports