Email Marketing / CRM Manager (Klaviyo / E-Commerce) (w/m/d) + AI Automatisierung

Kurz zusammengefasst

Lyto Brands Group GmbH is seeking an Email Marketing & CRM Manager (Klaviyo / E‑Commerce) who will shape the company's CRM strategy across its portfolio of online brands. The role centres on designing, launching and refining daily email and SMS campaigns, building audience segments, and overseeing the entire Klaviyo lifecycle, from data imports and flow creation to performance reporting and A/B testing. You will also spearhead AI‑driven automation, deploying predictive segmentation, dynamic content and trigger‑based workflows to boost conversion rates and customer lifetime value. Day‑to‑day work involves close collaboration with cross‑functional teams, analysing campaign data with SQL, Google Analytics and Tableau, and managing projects from concept through execution. The position demands a data‑centric mindset, strong communication, and the ability to thrive in a fast‑paced environment while pioneering AI‑enhanced customer engagement. What the role asks for: - Minimum 3 years experience with Klaviyo or comparable ESP - Proficiency in SQL - Proficiency in Google Analytics - Proficiency in Tableau - Demonstrated use of AI or machine‑learning in e‑commerce marketing - Fluent English - Strong communication skills - Project‑management experience (nice‑to‑have)