Business Unit Lead - Snacking (gn) - More Nutrition

Kurz zusammengefasst

The Business Unit Lead, Snacking will steer the Snacking strategy for More Nutrition, a fast‑growing brand within The Quality Group (TQG) that specialises in functional nutrition and sports‑related food products. The role sits at head‑level, is based in Germany with remote flexibility, and reports on the development of a €500 million business line by 2028 across direct‑to‑consumer, retail and Amazon channels. Day‑to‑day the leader will define and own the strategy for key Snacking categories, overseeing the current portfolio and the pipeline of new ideas. Responsibilities include crafting go‑to‑market plans, launching campaigns, and monitoring performance across all relevant channels. Close collaboration with product development, sales and other cross‑functional teams is required to align new launches with brand positioning. The role also demands continuous market scanning, consumer insight analysis and competitive tracking to turn data into growth actions, as well as budgeting, pricing, forecasting and performance reporting to guide strategic decisions. The position calls for a university degree in Marketing, Business Administration or a comparable discipline, with a Master's degree viewed as a plus. Candidates must bring more than six years of product‑marketing experience in the FMCG sector, specifically having worked on a Snacking brand. A proven record of managing products from concept through launch and beyond is essential, together with deep knowledge of portfolio strategy, consumer segmentation and product positioning. The ideal applicant can design and execute impactful go‑to‑market and activation programmes, including pricing and distribution tactics, and is comfortable with analytical work such as market research, financial analysis and planning. Strong communication, persuasive presentation and the ability to collaborate across different organisational levels are also required, as is the capacity to thrive in a fast‑paced, agile environment. Joining More Nutrition means becoming part of a diverse, inclusive team of over 1,200 employees who share a passion for sports nutrition, healthy foods and cutting‑edge technology. The company offers flexible working hours, remote work options, generous vacation, employee discounts, a subsidised gym membership, work‑ation possibilities and a range of corporate benefits. With offices in Hamburg, Elmshorn, Kaltenkirchen/Nützen and Elsdorf, the role provides a dynamic environment that blends lifestyle and career growth, supported by a culture that encourages responsibility and professional development. What the role asks for: - Degree in Marketing, Business Administration or related field - 6+ years product marketing management experience in FMCG - Experience with a Snacking brand - Proven full product lifecycle management - Expertise in portfolio strategy and consumer segmentation - Skilled in go‑to‑market and activation planning, pricing, distribution - Strong analytical, market research and financial analysis abilities - Excellent communication, presentation and cross‑functional collaboration - Master's degree advantageous