Senior Product Marketing Manager

Kurz zusammengefasst

The Senior Product Marketing Manager role at Solaris involves driving the strategic management of the credit card portfolio. Solaris is a leading embedded finance platform in Europe, specializing in Banking-as-a-Service. The company enables fintechs, digital ecosystems, and multinationals to integrate financial services directly into their products, offering a seamless experience for users. Solaris is transitioning into an AI-native banking platform, focusing on secure and adaptable financial products. The main day-to-day responsibilities include strategic analysis and management of the credit card portfolio to identify growth and optimization opportunities. This role involves conceptualizing, implementing, monitoring, and optimizing sales and marketing campaigns to boost card activation and usage. The manager will define core value propositions, product positioning, and messaging frameworks. They will also collaborate with various teams, including CRM Managers, Communications, Marketing, Product, Risk, Control, and Compliance, to ensure cohesive storytelling and compliant product launches. To qualify for this role, candidates must have a Bachelor's degree in Business, Economics, Finance, or a related field. They need at least four years of experience in product/portfolio management, project management, or strategic management within retail banking or fintech. Experience in managing credit card portfolios is highly valued. Proven track record in product marketing, GTM execution, and growth metrics optimization is essential. Strong data analytics, user segmentation, and funnel optimization skills are required. Excellent German language skills are mandatory, with English being a strong plus. Nice-to-have skills include experience with data analytics, marketing automation, and tracking tools. The role offers a structured, result-oriented, and independent work environment. The team values a hands-on mentality, strong teamwork, and a data-driven mindset. Comfort with AI tools and a willingness to develop AI capabilities are also appreciated. The location in Berlin and Frankfurt provides a dynamic environment with dedicated hubs for technology and banking operations. What the role asks for: - Bachelor's degree in Business, Economics, Finance, or a related field. - 4+ years of experience in product/portfolio management, project management or strategic management in the field of retail banking or fintech. - Experience in the management of credit card portfolios. - Proven track record in product marketing, GTM execution, and growth metrics optimization. - Strong background in data analytics, user segmentation, and funnel optimization. - Excellent German language skills. - Experience with data analytics, marketing automation and tracking tools (nice-to-have).