Senior User Acquisition Manager

Kurz zusammengefasst

Wooga, a leading game studio founded in 2009, is part of Playtika and specializes in Hidden Object Games. Their flagship game, June's Journey, brings joy to millions of players daily. The company values speed, focus, ownership, and impact, fostering a collaborative environment where all 250+ employees can make a significant impact. The Senior User Acquisition Manager will be responsible for managing the marketing budget for Wooga's games and developing a data-driven user acquisition and growth strategy. This role involves spending millions of dollars monthly across multiple platforms to achieve user acquisition goals through continuous testing, experimentation, and innovation. The main day-to-day responsibilities include allocating the marketing budget, developing and evolving user acquisition (UA) strategies, collaborating with various teams to share knowledge and drive best practices, and strengthening relationships with advertising partners. The role also involves identifying creative growth opportunities, partnering with the Creative Production team to develop and test creative concepts, and working closely with Product, Analytics, and other teams to improve acquisition, conversion, and retention. Additionally, the manager will support game teams through structured experiments and foster a culture of experimentation. To qualify for this role, candidates must have relevant prior work experience in mobile games or apps, with gaming experience being a significant plus. A professional background in quantitative analysis and up-to-date knowledge of current marketing trends, tools, and consumer behavior are essential. Excellent written and spoken English is required. The role demands the ability to juggle multiple projects simultaneously, use data to determine what is working, proactively spot issues, bring data-backed ideas to the table, and collaborate closely with people from different disciplines. Nice-to-have skills include the ability to prioritize the best idea over being right and a willingness to challenge existing approaches and bring new ideas to the table. The location in Berlin offers a diverse team environment with over 50 nationalities, a generous relocation package, home search support, and cooperation with kindergartens. The company also provides a significant education budget and extra days off for self-development, along with various meet-ups, talks, and workshops. What the role asks for: - Relevant prior work experience in mobile games or apps. - A professional background in quantitative analysis. - Up-to-date knowledge of current marketing trends, tools, and consumer behavior. - Excellent written and spoken English. - Ability to juggle multiple projects simultaneously. - Ability to use data to determine what is working. - Ability to proactively spot issues. - Ability to bring data-backed ideas to the table.