Head of Performance Marketing/ CMO

Kurz zusammengefasst

The Head of Performance Marketing / CMO at melotech will steer paid‑media strategy for this AI‑driven biotech startup, coordinating campaigns on Google, Meta, LinkedIn and programmatic platforms while tying them to the overall brand and growth objectives. Reporting directly to the CEO and Board, the role also involves building and mentoring a cross‑functional performance team, creating data‑driven attribution models and delivering ROI insights. Day‑to‑day duties include planning, executing and optimizing paid‑media efforts, aligning spend with the global go‑to‑market plan, and translating performance data into strategic recommendations. The position sits in Berlin's tech hub, offering direct influence on product adoption and company valuation. What the role asks for: - 8+ years B2B SaaS performance marketing experience - Experience scaling acquisition budgets >€10 M annually - Proficiency with GA4 - Proficiency with Looker - Proficiency with Tableau - Strong leadership skills - Strong communication skills