Account Development Representative

Kurz zusammengefasst

Cognex Corporation, the global leader in industrial machine‑vision systems, sensors and barcode readers, is looking for an Account Development Representative. The role sits within Cognex's fast‑moving, innovation‑driven environment and focuses on executing the company's Account‑Based Marketing (ABM) outbound strategy for a defined geographic region such as the Americas, EMEA or Greater China. Working hand‑in‑hand with regional sales directors and technical application engineers, the representative will help break into high‑priority enterprise accounts and expand Cognex's footprint in manufacturing and logistics. Day‑to‑day, the representative will design and launch highly targeted multi‑channel campaigns that combine phone outreach, personalized email and social selling to engage tier‑one accounts. They will oversee AI‑driven digital agents that run outbound and inbound sequences, continuously tweaking triggers, intents and messaging to improve performance. Close collaboration with field sales and account engineers is required to align on campaign priorities, map complex organisational structures and secure attendance at on‑site seminars hosted for top‑tier customers. The role also demands rigorous data hygiene: logging every interaction, maintaining account hierarchies and feeding pipeline metrics into Cognex's modern sales technology stack. A solid grasp of Cognex's machine‑vision hardware, AI software and barcode solutions is essential for qualifying prospects and articulating technical value. The position requires fluency in both English and German at an advanced (C1/C2) level, a bachelor's degree in Business, Marketing, Engineering or a related industrial field, and 1–3 years of proven outbound B2B experience in a BDR/SDR capacity. Candidates must have a documented record of applying ABM frameworks and be comfortable navigating enterprise‑grade revenue‑tech tools such as Salesforce, 6sense, Qualified, ZoomInfo and Gong. Direct experience with automation or AI‑driven outreach platforms, as well as the ability to analyse dashboard data and adjust sequences, is also mandatory. Experience selling into industrial manufacturing, logistics, automation or enterprise hardware is highly desirable. Nice‑to‑have attributes include a deep understanding of ABM methodology, strong analytical instincts for spotting performance drop‑offs, and the ability to translate complex technical product details into clear customer benefits. The role is based at Cognex's Karlsruhe office (An der RaumFabrik 33 B, 76227 Karlsruhe), offering the chance to join a collaborative, high‑performing team that values persistence, teamwork and continuous innovation. What the role asks for: - Fluent English (C1/C2) - Fluent German (C1/C2) - Bachelor's degree in Business, Marketing, Engineering or related field - 1–3 years outbound B2B tech BDR/SDR experience - Experience with ABM frameworks - Proficiency with Salesforce, 6sense, Qualified, ZoomInfo, Gong - Comfort with automation or AI‑driven outreach tools - Experience selling to industrial manufacturing or logistics (nice‑to‑have)