Senior CRM & Lifecycle Manager

Kurz zusammengefasst

Cosuno is a fast‑growing tech firm that runs a digital tendering platform for the German‑language construction market. The service links general contractors, who publish bid packages, with subcontractors that submit offers, handling payments on both sides. As a Senior CRM & Lifecycle Manager you will own the end‑to‑end customer journey for both contractor and subcontractor groups, shaping how they are activated, converted and retained. On a daily basis you will map out the key lifecycle stages and the behavioural signals that indicate activation, repeat use, expansion or churn. Those signals are turned into actionable playbooks that coordinate messaging, segmentation and human‑touch interventions together with Sales and Customer Success. You will lead efforts to boost subcontractor onboarding, premium upgrades and churn avoidance, as well as contractor adoption and loyalty, using enriched account data. Success is measured through cohort baselines, A/B experiments and hold‑out groups, ensuring decisions are based on incremental impact. Together with a Growth Engineer you will construct a signal‑driven system that automates next‑step actions, and later expand the function with retention and referral programmes and a second lifecycle hire. The role requires a track record of owning lifecycle, CRM, retention or growth programmes that delivered measurable commercial results, preferably in a B2B SaaS or two‑sided environment. You must be comfortable designing adaptive systems rather than static email drips, and be strongly data‑oriented, having moved activation, conversion or retention metrics and interpreted experiment outcomes. Technical fluency is essential: you should have partnered with engineers on complex tracking implementations and solved related issues. Experience building AI‑powered automation into real journeys is also required, as is the ability to work autonomously, learn quickly and collaborate across Product, Sales, Customer Success and Engineering. Fluency in English is mandatory; German is a strong advantage. Familiarity with ActiveCampaign or Salesforce is considered a plus. Cosuno offers the chance to be one of the first members of a lean marketing team, giving you real ownership of lifecycle and CRM for both sides of the platform. The company's AI‑centric product analyses millions of pricing data points to help construction firms bid more effectively, and you will work with the latest tools in a fast‑moving environment. Compensation is above market average, with a permanent contract in a well‑funded organization. The role is fully remote or based in Berlin's Kreuzberg district, with flexible hours, a new MacBook Pro, an open international team, regular off‑sites, and a culture of continuous feedback and development. What the role asks for: - Experience owning lifecycle, CRM or growth programmes - Proven commercial impact in B2B SaaS or two‑sided business - Data‑driven decision making with A/B testing experience - Technical fluency collaborating with engineers on tracking systems - Built AI‑driven automation into customer journeys - Ability to deliver end‑to‑end solutions from scratch - Strong cross‑functional collaboration skills - Fluent English proficiency - German language proficiency (nice‑to‑have) - Experience with ActiveCampaign (nice‑to‑have) - Experience with Salesforce (nice‑to‑have)