Lead Growth Marketing / Performance Marketing Manager (m/w/d) - D2C E-Com

Kurz zusammengefasst

Lead Growth Marketing / Performance Marketing Manager at elvent will steer the full performance funnel for its direct‑to‑consumer e‑commerce brands. The role involves planning, launching and refining paid‑media campaigns on Google, Meta, TikTok and new platforms, while working closely with product, creative and analytics teams to improve ad creatives and landing‑page experiences. Day‑to‑day duties include building campaign structures, managing attribution models, running A/B tests and allocating budgets based on data insights. The manager must analyse results with SQL, GA4 and Tableau/Looker and operate the full marketing stack, from audience segmentation to automation tools such as Meta Business Suite and Google Ads Scripts. The position is hybrid in Spaichingen, leading a small high‑impact team and shaping the company's growth strategy. What the role asks for: - Minimum 4 years performance‑driven e‑commerce experience - Proven ability to achieve ROAS > 300 % - Expertise in campaign structure and attribution modelling - Strong A/B testing and data‑driven budgeting skills - Advanced SQL, GA4 and Tableau/Looker proficiency - Fluency with Meta Business Suite and Google Ads Scripts - Nice‑to‑have: experience with emerging ad channels - Nice‑to‑have: hybrid work in Spaichingen setting