Senior Category Manager – Marketing (All Genders)

Kurz zusammengefasst

HelloFresh in Berlin is seeking a Senior Category Manager, Marketing to steer the strategy and execution of its core product categories. You will turn market insights into campaigns, pricing structures and promotional calendars, working hand‑in‑hand with product, data‑science and creative teams to shape the marketing blueprint of Europe's leading meal‑kit brand. Day‑to‑day you will design and launch category plans, analyse performance with SQL and Excel, and lead cross‑functional initiatives that drive growth. The role requires at least five years of B2C category‑management experience in FMCG or e‑commerce, fluency in English and German, strong analytical and communication skills, and a hands‑on, results‑focused attitude. What the role asks for: - Minimum 5 years B2C category management experience - Fluency in English - Fluency in German - Strong SQL skills - Advanced Excel proficiency - Proven data‑driven growth track record - Cross‑functional leadership experience - Nice‑to‑have: FMCG or e‑commerce background